My Approach
What working together looks like
Before methodology comes mindset. Here's how I approach every engagement, regardless of channel or industry.
Every engagement is unique
A B2B SaaS company and a local service business need completely different strategies. I never apply the same formula twice.
Strategy is documented
Everything is written, trackable, and handed over. You own the strategy — not just the deliverables.
Results are tracked honestly
Reporting is transparent. I'll tell you what's working and what isn't — including the things that didn't go to plan.
Long-term relationships
I work best with clients who see this as a partnership, not a transaction. Sustainable results take time and trust.
Expertise
What I bring to each channel
Specific skills and deliverables across the core areas I specialise in.
Search Engine Optimisation
- Keyword research and intent mapping
- Technical SEO audits and implementation
- Content gap analysis and strategy
- Authoritative link acquisition campaigns
- Google Search Console monitoring and reporting
Meta Advertising
- Facebook and Instagram campaign management
- Cold, warm, and retargeting funnel structure
- Creative brief development and testing
- Cost-per-result optimisation
- Pixel setup, events, and conversion tracking
LinkedIn Growth
- Profile positioning for target audience
- Weekly content strategy and scheduling
- Connection and outreach campaigns
- Thought leadership content frameworks
- Engagement and community building
Lead Generation
- Multi-channel lead generation systems
- Landing page and funnel strategy
- Lead magnet creation
- Nurture sequence planning
- Lead scoring and qualification criteria